I‘ve been helping entrepreneurs and business owners like you for more than 40 years — mostly from within our Business Power Tools software apps and templates, and thru my blogs and book, "Business Black Belt."   My “Hero’s Journey” started In the early ’80s, I was the electronics buyer and a copywriter for the Sharper Image catalog. Later, I also sold some really cool word-processors in Silicon Valley. After Macs and PCs became popular, I started my own business creating sales literature for tech companies. A friend had a deal going to sell his engineering software to Apple. They wanted to see his business plan to be sure his company would stay in business to provide future upgrades and support. At the time, I viewed a business plan as an elaborate brochure that sold his concept to people at all levels, and responsibilities with various perceptions, biases, and interests. (I learned that from selling word-processors.) We got the deal. Over the next year, people came to me with some brilliant ideas, but their plans weren’t getting funded. I helped them fill in the missing parts to succeed. Along the way, I saw that business plans have a fundamentally universal structure. Hmmm…    What if I took all the content I’d developed, redacted everything proprietary, but filled in the blanks with a variety of customizable multiple-choice options, and offered it as a software template that many people could use?    This became BizPlanBuilder, the first of its kind, and my new company took off!     Inspired to help others build businesses that would make our world a better place, we became our own Guinea pigs seeking to remove as many common mistakes and as much unnecessary BS as possible, and crafted tools for others building businesses to make our world a better place.    We followed-up with MarketingBuilder, which picked-up where BizPlanBuilder left off, then we went even further with PRBuilder which included sample press release templates… In another direction, we added EmployeeManualBuilder and SafetyPlanBuilder full of actual policies and procedures.     Altogether, we had 10 products in about 3,500 retail stores and built a $12 million company with 30 employees… (All that to say, I've been down the road you're on. I didn't just make this stuff up!)     Today, all of our products have been integrated into a streamlined and unified online toolbox/dashboard. And we’re the leader in business development software templates that help you build your business.     I also like dogs, kick-boxing, flying airplanes, writing, walking on the beach at sunset, candlelight dinners, and red wine... :-)

What is a Business Plan?

A business plan is a written document used to describe your business. The sections of a business plan are fairly standard, so you can find lots of help from those that have gone before you. Each section in a business plan has a specific purpose.  Certain sections can be as short as one page.  For…

Why Write a Business Plan?

By: Burke Franklin, CEO and founder, Business Power Tools “A sensible man never embarks on an enterprise until he can see his way to the end of it.”    – Aesop A business plan is a road map to the future of your business (both for yourself and your investors).  Writing it, though, can be an…

What is an Executive Summary?

The Executive Summary is the most important part of your business plan. It’s the first part that potential investors will read, and if written poorly, it could be the last! It is wise to complete your plan first, and always come back and do your Executive Summary last.  Some people use the Executive Summary to get them…

Sales and Marketing: Finding Customers Through Local Results Based Searches

How do customers find your business? One of the first specific questions you should ask yourself is how customers find your business. If you don’t know the answer to this question, take a break from reading this and go ask your customers. Nothing is going to be more important to your future than the right…