I‘ve been helping entrepreneurs and business owners like you for more than 40 years — mostly from within our Business Power Tools software apps and templates, and thru my blogs and book, "Business Black Belt."
My “Hero’s Journey” started In the early ’80s, I was the electronics buyer and a copywriter for the Sharper Image catalog. Later, I also sold some really cool word-processors in Silicon Valley. After Macs and PCs became popular, I started my own business creating sales literature for tech companies.
A friend had a deal going to sell his engineering software to Apple. They wanted to see his business plan to be sure his company would stay in business to provide future upgrades and support. At the time, I viewed a business plan as an elaborate brochure that sold his concept to people at all levels, and responsibilities with various perceptions, biases, and interests. (I learned that from selling word-processors.)
We Got the Deal.
Over the next year, people came to me with some brilliant ideas, but their plans weren’t getting funded. I helped them fill in the missing parts to succeed. Along the way, I saw that business plans have a fundamentally universal structure. Hmmm…
What if I took all the content I’d developed, redacted everything proprietary, but filled in the blanks with a variety of customizable multiple-choice options, and offered it as a software template that many people could use?
This became BizPlanBuilder, the first of its kind, and my new company took off!
Inspired to help others build businesses that would make our world a better place, we became our own Guinea pigs seeking to remove as many common mistakes and as much unnecessary BS as possible, and crafted tools for others building businesses to make our world a better place.
We followed-up with MarketingBuilder, which picked-up where BizPlanBuilder left off, then we went even further with PRBuilder which included sample press release templates… In another direction, we added EmployeeManualBuilder and SafetyPlanBuilder full of actual policies and procedures.
Altogether, we had 10 products in about 3,500 retail stores and built a $12 million company with 30 employees… (All that to say, I've been down the road you're on. I didn't just make this stuff up!)
Today, all of our products have been integrated into a streamlined and unified online toolbox/dashboard. And we’re the leader in business development software templates that help you build your business.
I also like dogs, kick-boxing, flying airplanes, writing, walking on the beach at sunset, candlelight dinners, and red wine... :-)
Bruce Powers, CMT wrote: ——————– Let me give you some insight, probably much more than you need but good to have. Over the past few years – last couple years especially – startup accelerators have been spreading throughout the region and especially Dubai / UAE. Several of the free zone – govt backed business parks…
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By the author of Business Black Belt, the book on conscious business management. I’ve been getting a lot of emails lately on creativity. I don’t have a class or anything to sell on this, but do I have an idea that I want to share with you. It may just be the very thing that…
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By the author of Business Black Belt, the book on mindful business management. Some days are better than others. Some days it seems that nothing works. Some would say that Mercury is in retrograde. (I don’t even know what that means!) What do you do when nothing is working? Many people would tell you to…
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Excerpted from the book on mindful business management, Business Black Belt. New meaning for the term, “Go for broke.” Bankruptcy may seem like an easy way out of paying your bills, but it can leave you open to losing a lot more—and it’s an opportunity for shrewd takeovers. Here’s a story that looks at a…
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Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…
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