The Executive Summary is the most important part of your business plan. It’s the first part that potential investors will read, and if written poorly, it could be the last! It is wise to complete your plan first, and always come back and do your Executive Summary last. Some people use the Executive Summary to get them…
How do customers find your business? One of the first specific questions you should ask yourself is how customers find your business. If you don’t know the answer to this question, take a break from reading this and go ask your customers. Nothing is going to be more important to your future than the right…
Let’s face it, this past year has been a difficult one for all of us. It’s forced us to rethink just about every piece of our businesses—what’s working, what’s not, and how we can do more with less while still achieving a positive outcome for 2012. JIAN.com is no different: we’re a small business, too,…
3 Things to Look For: Basic Metrics for Google Analytics Beginners Google Analytics is a great tool for anyone with a website. Rather than hoping that your website is doing “OK,” you can actually track details about your website’s performance and make updates and changes accordingly. Good metrics are vital to attracting traffic to your…
What gets investors most excited is when they can see the potential of your deal AND see the difference they can make in contributing and building value.