Burke Franklin is known as “the man who’s helped launch a million businesses” with his best-selling business plan software, BizPlanBuilder… and creator of Business Power Tools, the company that developed an original suite of software tools to help entrepreneurs and business owners start, finance and manage their companies with real-world best-practices and minimal BS. Burke graduated from the University of California at Santa Barbara with a degree in business and a minor in electrical engineering.   He took his first corporate job as a field sales rep for Texas Instruments selling electronic components. Besides working in sales and management for other high-tech companies, Burke's career also includes a position with The Sharper Image Catalog as Electronics Buyer and catalog copywriter.   Overall, Burke's marketing & management experience spans 40+ years.   With an extensive background in sales, marketing and management, Burke brings a very practical approach to everything he does.   Since 1988, when BizPlanBuilder took off, Business Power Tools has introduced a dozen business development apps and templates, and now they are available in cloud-based versions managed on the web with a unique dashboard concept.   Burke was elected to the White House Conference on Small Business and was also nominated for Ernst & Young’s “Entrepreneur of the Year.”   Several of his ground-breaking business concepts have even been documented as case-studies for MBA students.   Today, more than 153 schools worldwide teach business using BizPlanBuilder business plan software. And more than 2 million entrepreneurs have used it!   He regularly speaks and participates in seminars, conferences and panels, and has been interviewed on radio and television shows for entrepreneurs.

Segmenting Your Market

In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…

Creating a Winning Marketing Strategy

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…

Components of a Business Plan (Part 3)

Written by Burke Franklin, founder and CEO, JIAN This is part 3 of 3.  If you missed parts 1 and 2, Part 1, where we talked about the executive summary or Part 2, where we talked about the market analysis and strategy. Let’s drive this puppy home. 11. Management Team– What’s a nice person like…

Components of a Business Plan (Part 2)

Written by Burke Franklin, Founder and CEO, JIAN We talked last week about the beginning sections of your business plan. If you haven’t read it yet, click here to catch up. This is part 2 of 3, so make sure to check back with us soon. 7. Company Overview– Give readers the basic information on…

Components of a Business Plan (Part 1)

Written by Burke Franklin, CEO and founder, JIAN “The plan is nothing. The planning is everything.”      – Dwight D. Eisenhower There may have been a day when people read business plans cover to cover. Not anymore. When they get close to giving you money, they might, but first you have to grab their interest and…