Burke Franklin is an entrepreneur, author, and speaker who is best known for founding Business Power Tools, a software company that provides business planning and management tools for entrepreneurs, business owners and their advisors. He has over 40 years of experience in business and has helped thousands of entrepreneurs to start and grow their businesses. In addition to his work with Business Power Tools, Burke Franklin is also the author of several books, including "Business Black Belt: Mastering the Art of Success," which provides practical advice for entrepreneurs and small business owners on how to build successful businesses. He is also a popular speaker and has given talks on entrepreneurship, business planning, and marketing at conferences and events around the world. Burke Franklin is a strong advocate for entrepreneurship and believes that anyone can start and grow a successful business with the right tools and mindset. He is committed to helping entrepreneurs achieve their goals and has dedicated his career to providing the resources and support they need to succeed.

HR: How many years you are required to hold employee records

Human Resources, Management

Department of Labor Investigates — and wants your money Department of Labor statistics show 73% of its investigations result in violations. Four areas that regulators focus on—and that you need to double-check: (Let’s see… We need to look at just 4 areas of any business and we have a 73% $ucce$$ rate…) Employee records retention. States…

Why Segment Your Market?

Business Plan, Entrepreneurship, Market Research, Raising Capital, Startups

In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…

Segmenting Your Market

Business Plan, Investor Presentation, Market Research, Marketing, Raising Capital, Startups

In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…

Creating a Winning Marketing Strategy

Business Plan, Entrepreneurship, Financing, Management, Market Research, Marketing, Raising Capital, Startups

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…

Components of a Business Plan (Part 3)

Business Plan, Financing, Investor Presentation, Raising Capital, Startups, Valuation

Written by Burke Franklin, founder and CEO, JIAN This is part 3 of 3.  If you missed parts 1 and 2, Part 1, where we talked about the executive summary or Part 2, where we talked about the market analysis and strategy. Let’s drive this puppy home. 11. Management Team– What’s a nice person like…