Burke Franklin is known as “the man who’s helped launch a million businesses” with his best-selling business plan software, BizPlanBuilder… and creator of Business Power Tools, the company that developed an original suite of software tools to help entrepreneurs and business owners start, finance and manage their companies with real-world best-practices and minimal BS. Burke graduated from the University of California at Santa Barbara with a degree in business and a minor in electrical engineering.   He took his first corporate job as a field sales rep for Texas Instruments selling electronic components. Besides working in sales and management for other high-tech companies, Burke's career also includes a position with The Sharper Image Catalog as Electronics Buyer and catalog copywriter.   Overall, Burke's marketing & management experience spans 40+ years.   With an extensive background in sales, marketing and management, Burke brings a very practical approach to everything he does.   Since 1988, when BizPlanBuilder took off, Business Power Tools has introduced a dozen business development apps and templates, and now they are available in cloud-based versions managed on the web with a unique dashboard concept.   Burke was elected to the White House Conference on Small Business and was also nominated for Ernst & Young’s “Entrepreneur of the Year.”   Several of his ground-breaking business concepts have even been documented as case-studies for MBA students.   Today, more than 153 schools worldwide teach business using BizPlanBuilder business plan software. And more than 2 million entrepreneurs have used it!   He regularly speaks and participates in seminars, conferences and panels, and has been interviewed on radio and television shows for entrepreneurs.

Small Business Marketing: Use your CRM to build loyalty

What is Email Drip Marketing Drip Marketing is a system that uses emails to steadily “drip” out information to a list of prospects and customers over time. Typically this is done through a service such as constantcontact (for larger organizations) or through a Small Business CRM (Customer Relationship Manager / Contact Manager) such as JianSmallBizCRM…

Customer Service: Five Simple Steps that Build Lasting Relationships

It’s easy for small businesses to get distracted with their products or services, and neglect one of the most important components of their business; Customer Service. The time spent working on your products, stocking shelves, or writing an email can take away from this precious and often neglected gem. Remember, customer service is your main…