Burke Franklin is known as “the man who’s helped launch a million businesses” with his best-selling business plan software, BizPlanBuilder… and creator of Business Power Tools, the company that developed an original suite of software tools to help entrepreneurs and business owners start, finance, and scale their companies with real-world best-practices and minimal BS. Burke graduated from the University of California at Santa Barbara with a degree in business and a minor in electrical engineering.   He took his first corporate job as a field sales rep for Texas Instruments selling electronic components. Besides working in sales and management for other high-tech companies, Burke's career also includes a position with The Sharper Image Catalog as Electronics Buyer and catalog copywriter.   Overall, Burke's marketing & management experience spans 40+ years.   With an extensive background in sales, marketing, and management, Burke brings a very practical approach to everything he does.   Since 1988, when BizPlanBuilder took off, Business Power Tools has introduced a dozen business development apps and templates, and now they are available in cloud-based versions managed on the web with a unique dashboard concept.   Burke was elected to the White House Conference on Small Business and was also nominated for Ernst & Young’s “Entrepreneur of the Year.”   Several of his ground-breaking business concepts have even been documented as case-studies for MBA students.   Today, more than 153 schools worldwide teach business using BizPlanBuilder business plan software. And more than 2 million entrepreneurs have used it!   He regularly speaks and participates in seminars, conferences, and panels, and has been interviewed on radio and television shows for entrepreneurs.

Why Write a Business Plan?

By: Burke Franklin, CEO and founder, Business Power Tools “A sensible man never embarks on an enterprise until he can see his way to the end of it.”    – Aesop A business plan is a road map to the future of your business (both for yourself and your investors).  Writing it, though, can be an…

What is an Executive Summary?

The Executive Summary is the most important part of your business plan. It’s the first part that potential investors will read, and if written poorly, it could be the last! It is wise to complete your plan first, and always come back and do your Executive Summary last.  Some people use the Executive Summary to get them…

Sales and Marketing: Finding Customers Through Local Results Based Searches

How do customers find your business? One of the first specific questions you should ask yourself is how customers find your business. If you don’t know the answer to this question, take a break from reading this and go ask your customers. Nothing is going to be more important to your future than the right…

Sales & Marketing: Your Customers Are No Different!

Let’s face it, this past year has been a difficult one for all of us. It’s forced us to rethink just about every piece of our businesses—what’s working, what’s not, and how we can do more with less while still achieving a positive outcome for 2012. JIAN.com is no different: we’re a small business, too,…

Small Business Marketing: Google Analytics Beginners

3 Things to Look For: Basic Metrics for Google Analytics Beginners Google Analytics is a great tool for anyone with a website. Rather than hoping that your website is doing “OK,” you can actually track details about your website’s performance and make updates and changes accordingly. Good metrics are vital to attracting traffic to your…